Daniels believes that if any organization is to survive and succeed, it must have the very best people working together within the framework of a sound set of fundamental beliefs. Here are some of Daniels’ basic principles by which the company’s policies, plans, procedures, and operations are guided:
• Both internal and external relationships are governed by complete integrity and high ethical standards at all times.
• We fairly and fully honor any contracts, warranties, and moral obligations to our suppliers, contractors, customers, and fellow employees.
• We strive to clearly and truthfully represent our product with quality workmanship.
• Unity of company spirit and pride in the company will be promoted by the practice of constructive candor, warm understanding, and helpful assistance.
• Highly skilled dedicated people working with a positive attitude are the company’s greatest business resource.
• Individual education, self-improvement, and personal development are a continuing journey, not a destination.
• Time is the most valuable commodity.
• We are in this together. We find and face facts, evaluate them objectively and promptly act on our decisions.
• We must always be fair, never ruthless in decisions affecting people.
• The company that fails to thoughtfully adapt to changes in environment will not survive.
• Safety is of top priority.